
Apply the power of design to make the world simpler, smarter, and kinder.

Making products, services, and experiences better.
Apply Design is an independent remote strategic design consultancy driven by values of creativity, openness, and collaboration. Supporting leaders in empowering teams to drive change. Helping organisations and teams to identify, design, and make ideas tangible.

Experience strategy
Building new services and improving existing ones starts with understanding your user’s needs. We help make meaningful experiences that help de-risk business decisions and create value for customers. From physical in-store experiences to online digital ecosystems, every touchpoint a customer has with your brand needs to be designed and aligned with the organisation’s values.
Service design
Visualising interactions, end-to-end experiences, and mapping areas of opportunity. Facilitating remote design sprints. Co-designing with teams to prototype concepts and shape ideas into tangible forms. Focussed approaches for designing, developing and testing a product or service to create, build and test opportunities for big challenges at speed and with less risk
Leadership Coaching
Supporting leaders in enabling positive team culture and psychological safety. Supporting leaders and enabling teams with skills, behaviours and tools to support more agile processes and ways of working. Understanding and establishing culture through coaching and co-design. Encouraging access to individual leadership styles based on empathy, vision and trust.

Aimee is an incredible person to work with, she's able to take a project brief and run with it. She leads with empathy and ensures that all voices are represented and understood. Aimee is a safe pair of hands and a fun person to work with.
— Vimla Appadoo, Founder of Honey Badger
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Let’s work together
Are you interested in designing better products, services or experiences for your customers? Let’s chat!