Service design and leadership coaching for teams who want their services, and the people leading them, to work better.
Say helloApply Design is an independent strategic design consultancy built on creativity, openness, and collaboration. I work with leaders and teams who want to make a real change, and help organisations shape their ideas into services people can actually use, designed alongside the people closest to them.
Understanding user needs and spotting strategic areas of opportunity and growth, so business decisions carry less risk and create real value for the people you serve.
Visualising end-to-end experiences, mapping current and future states, and co-designing with teams to turn ideas into something real that can be tested. Where it helps, focused one-week sprints take a big challenge from concept to tested prototype at speed and with less risk.
Designing new ways of working and embedding a culture of co-creation and continuous learning, bringing design thinking, doing and being to organisational change so good work becomes great and the practice carries on long after the project ends.
Developing leaders who create cultures of trust and psychological safety, and who lead with empathy, emotional intelligence and a clear sense of vision.
I work with organisations that are trying to do good in the world, bringing research, design and honest conversation to the work.
Designing a shared digital service across the Reducing Reoffending area, replacing fragmented paper-based approaches so people leaving prison get better support into work, taking the service from Discovery through Alpha and into Private Beta.
Bringing community voices into the co-design of digital skills for employability, and shaping a strategic way of working with funders and centres, so digitally excluded people get better support into work.
Helping senior leaders and the Operating Model team use service design to reduce cost, improve efficiency, and create better experiences for customers and colleagues, while building service design capability across the organisation.
One-to-one leadership coaching for founders, CEOs and CTOs across Zinc’s mission-driven venture builder, helping technical and mission-led leaders build with clarity, confidence and resilience.
I worked with Aimee at UKHSA on design strategy; she was fantastic. She had a wealth of previous experience to draw on. I found that Aimee's knowledge, her thoughtful advice, and her approach made her an absolute pleasure to work with.
Aimee was incredibly helpful in clarifying my objectives and guiding me toward practical solutions. Her advice was clear, actionable, and made a big difference. I’m very grateful for her support and would highly recommend her as a coach.
Aimee thank you so much for everything you’ve done for us here. You made such a huge impact on the Connect DPS team and our delivery of the Prisoner Profile, Homepage and Navigation.
I believe we all have the power to design and make the world simpler, smarter, and kinder. Apply Design is a company of one, set up in 2019 by me, Aimee Tasker. When a project calls for it, I bring in trusted contractors and specialists and scale the team to fit the work.
The work is built on a few things I care about:
I've spent over fifteen years in transformation across healthcare, finance, retail, ethics and social good. I hold a first-class Master's in Design and Digital Management from Hyper Island, and I'm a Co-Active Certified Professional Coach (CPCC) and ICF Professional Certified Coach (PCC) who has coached more than fifty leaders from organisations including Google, IBM, Lululemon and Nesta.