Working together.

A service design and coaching consultancy that’s good for people, society and the world.

We all have the power to design and make the world simpler, smarter, and kinder.

Apply Design was created in 2019 by Aimee Tasker, a leadership coach, and strategic design consultant. She works with and can bring other lovely consultants on board to deliver projects when needed.

Aimee has supported many teams in designing services, products, and better ways of working. She’s worked in a wide array of sectors involving healthcare, finance, retail, ethics and social good. Some organisations include Wellcome Trust, the Ministry of Justice, the UK Health Security Agency, Good Things Foundation, NHS, Co-op and many more independent start-ups and large businesses.

Making change happen is integral to Aimee’s values and one of the reasons she founded Apply Design. She is also a certified Co-Active professional coach (CPCC) and Professional Certified Coach (PCC) through the International Coaching Federation. Having coached over 50+ individual leaders from Google, IBM, Lululemon, Nesta, and more, she supports growth and transformation for curious leaders open to exploring new ways of doing and being.

Aimee smiliing in a gray sweater against a yellow background.
Close-up of a page from a book showing a timeline with Berlin and Amsterdam dates, text on TISDD Executive Schools, and a list of contributors. A person's thumb with red nail polish is visible at the bottom of the page.
Aimee sitting in a booth, reading a newspaper, wearing a plaid shirt with a cork wall background.

Co-Active certified Coach

Certified Co-Active Professional Coach (CPCC)

ICF Professional Certified Coach

PCC coach and member of International Coaching Federation.

Design & Digital Masters

First-class Digital Management Master’s degree with Hyper Island.

Contributing Author

Contributions to chapters in This is Service Design Doing book and Product Design Career Workbook

Quote marks

Aimee never forgets that work, particularly creative work, should always have an element of play, and fun, to make it both enjoyable and productive.

- Tom Morgan, Lead Designer

Certified Co-Active Professional Coach badge with CPCC logo.
ICF Professional Certified Coach badge with text "ICF Credentials and Standards" and "Professional Certified Coach (PCC)."
ICF Member badge, International Coaching Federation logo.

Let’s work together

Are you interested in designing better products, services or experiences for your customers? Let’s chat!

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