Service design.
Helping teams and organisations design for impact and transform ideas into reality.
Research & discovery
Creating new services and improving existing ones starts with a clear understanding of who your service users are, identifying their unmet needs, and discovering strategic areas of opportunity.
Activities include:
User research and journey mapping
Trends, analogous inspiration, and markets
Explore strategic areas of opportunity and growth
Customer experience strategy
From physical in-store experiences to online digital ecosystems, every touchpoint a customer has with your brand needs to be designed and aligned with the organisation’s values.
Activities include:
Understand customers lifecycles
End-to-end interactions and user experience
Visioning, value propositioning, business modelling
Service design
Applying a design approach and service design toolkit helps to facilitate creative and strategic outcomes that invent new or improve existing services. Collaboration is key to co-designing, prototyping and shaping new ideas into tangible forms.
Activities include:
Current and future state service mapping and systems thinking
Collaboration, co-design, and workshops
Prototyping concepts and service ecosystems
Product design sprints
A one-week design sprint is a focused approach for designing, developing and testing a product or service to create, build and test opportunities for big challenges at speed and with less risk.
Activities include:
Exploring and making with cross-functional teams
Generating lots of ideas quickly
Prototyping and testing new concepts
Culture design
Establishing and enabling team culture and design-led leadership through coaching, upskilling, and bringing people together. Supporting leaders and teams with skills, behaviours and mindsets to create more agile processes and ways of working.
Activities include:
Building learn-by-doing design team capability
Coaching and facilitation of tools
Organisational design and culture
Leadership Coaching
Providing individual leaders tools to lead effectively and from a place of authenticity. Supporting a move away from traditional Manager roles towards that of a Coach.
Activities include:
Coaching new and existing leadership
Developmental models and frameworks
Exploring the Leader as a Coach
Design Mentoring
For design practitioners interested in working in service design, moving roles, or transitioning to freelance. One-off free mentoring session via Amazing Design People List website. For ongoing mentoring and/or coaching we can co-design what you need.
Activities include:
Design Leadership advice and support
Upskilling for design practitioners
Navigating industries and running a business
Aimee’s great at getting people engaged and excited about the design process without them realising they are doing it. She’s also incredibly productive and keeps everyone’s energy up by asking powerful questions and steering us all in the right direction.
— Cara Bermingham, Head of Delivery, Co-op
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Let’s work together
Are you interested in designing better products, services or experiences for your customers? Let’s chat!
