A practitioner’s handbook
This is Service Design Doing is a design practitioner’s handbook for applying service design thinking in the real world. It is written by Marc Stickdorn, Adam Lawrence, Markus Hormess and Jacok Schneider.
I contributed to a couple of chapters of the book on the design process of research, ideation, prototyping and implementation, as well as the management - how to plan it and how to manage it.
The book is full of a lot of great information on why we need service design, what the principles of service design are, service design methods and the tools that service designers use.
It also focuses on embedding service design in organisations and how it can be harder depending on the size and design maturity of the business.
In essence, I found these concepts useful to see the spectrum that service design encompasses:
💡 Service design is a mindset (users first)
💡 Service design is a process (short iterative cycles)
💡 Service design is a toolkit (without a process, mindset, and even common language, the tools lose much of their impact and even make no sense)
💡 Service design is a cross-disciplinary language (co-creative)
💡 Service design is a management approach (iterative, change structure and organisations)
Visit the This is Service Design Doing website for more information on where to buy the book online.
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